Digital Marketing
Digital marketing is a general term for all of your online marketing efforts.Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organisation to analyze marketing campaigns and understand what is working and what isn't usually in real time.
Below are some of the fetures that make up a digital marketing strategy
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