Search Engine Optimisation

Do you want to be on page one of Google?

Creative Web Design is an Internet Strategy Company based in South Africa.

Would you like your company to be listed at the top of Google for multiple search phrases (keywords) relevant to your products or services?

Creative Web Design offer SEO Local business listing services to increase website visibility and traffic from the relevant market.

Our monthly activities plan would not only improve sales for your company but also brand your products or services.

When you start off an SEO campaign we need to analyse your company, your competition, your web site and your industry. The data we collect is then used as a roadmap for your website to achieve success.

An SEO Strategy makes use of the following tasks

SEO Audit

Checks where your site positions on seach engine social platforms and in relation to your competition.

Once the audit is completed an online strategy is developed.

Seach Engine Submission

Submitting the site to the main search engines like Google, Bing and Yahoo.

Verification

To vefify that the seach engines like Google, Bing and Yahoo have indexed the site.

XML Sitemap

Creation and optimisation of a .xml sitemap file, is like a roadmap for search engines telling them which pages should be indexed and the priority of each page.

HTML Sitemap

HTML sitemap allows site visitors to easily navigate a website and for search engines to crawl the website in a more effective manner. Search engines become aware of every page on the site, including any URLs that are not discovered through the normal crawling process.

Images Sitemap

Through Google Image Sitemaps, Google receives metadata regarding the images contained on a website. Visitors can then do an image search on Google. Using Google image extensions in Sitemaps provides the search engine with additional information regarding the images on the website. This can help Google discover images it may not find through crawling.

Video Sitemap

Creation and optimisation of a video sitemap tells search engines about video content on your site.

Robots metta

The special HTML tag tells robots to index the content of a page or not to, and to not scan it for links to follow.

Meta tags (Title & description)

Meta tags tell the search engines what your site is about. It also shows up to viewers when they do a search in Google. You want this written well from both a search engine and a user perspective. It is important these tags incorporate keywords but also compel users to click through your site.

Keyword Analysis

Analysis of the most popular keywords used in your industry and the approximate number of times that keyword is searched for.

Keyphrase Research

Is the solid foundation of any SEO campaign. We will analyze keywords to determine what phrases will convert visitors.

Google+ business profile setup/optimization

The Google+ social network influences Google's search results and enhances your Google+ business profile.

Information architecture audit

We will make sure your navigational structure is SEO friendly and that your internal linking maximizes your SEO capabilities.

Onsite-Optimisation

Optimisation of each page on your website as well as editing the HTML code of each page which assists in driving traffic and ranking well on search engines.

Including Internal link building eg linking the various pages to relevant content within your site.

Google Analytics

Analysis of where your traffic is coming from, where they went on your site and from which pages they left.

Local search optimization

Create, claim and optimize your Google Places page so your local listing ranks higher in the map results.

Alternate text added to images

Google can't read images, only text. We'll add text to the image properties so Google gets a clear snapshot of what your site is about.

Custom 404 error page setup

A custom 404 error page will tell search engines and users where to go if they type in the wrong page.

Progressive monthly optimization

After the initial campaign, you will probably see some keywords ranking on page 3, some on page 2 and maybe a few on page 1. The monthly optimization will formulate a strategy every month to move these terms from page 3 to page 2, from page 2 to page 1, and from the bottom of page 1 to the top. The monthly optimization lasts for a minimum of 12 months.

Monthly SEO Reporting

We will send you monthly reports on your website performance on the various search engines and social platforms. This will include your website visibility, and shows you the actual rank of each keyword that is being targeted on the various search engines such as Google, Yahoo, Bing etc.

Based on the report we know the areas that we need to work on to improve the sites performance in relation to the competition.

Some SEO tips you could implement today

Site structure and page optimization for high search engine rankings.

Purchase a domain name which contains your keywords.

Optimise the TITLEs of your pages for the targeted keywords - limit 60 characters

Remove duplicate Title tags: rewrite them to make them unique and descriptive

Create a unique and relevant META Description tag for each optimized page - 150-165 characters

Remove duplicate Description tags: rewrite the duplicate ones to describe what any specific page is about

Optimise the headings of your pages for the targeted keywords: Include your most important keywords and key phrases within the first-level heading